Accounting Tang Brand Identity

The abacus (plural abaci or abacuses), also called a counting frame, is a calculating tool that was in use centuries before the adoption of the written modern numeral system.

Focusing on the abacus tool as an iconic element to the logo design felt appropriate for this particular client due to the nature of the business. The distortion of the icon, emanates positive growth, and the beads in the abacus represent accuracy and transparency. These work together along with the friendly sans font, to create strong brand values.