Unity Brand Identity

A Branding project for a loyalty card concept aimed at local retailers, allowing them to sign up to the smartcard and promote it to their most loyal customers, who in turn will redeem points against special offers in participating stores.

Derived from its original brand name ‘Community Plus’, the final name chosen was ‘Unity’. The logo conveys solidity, steadfastness and co-operation.

Designs for logo, typeface, the smartcard itself, were created together with visual designs for brochures, in-store promotional material and gift packaging.